I created Slaughter House, a passion project focused on a BBQ brand that embodies ruggedness and makes a lasting impact. I also created a captivating store display to enhance the brand experience. The display case features an interactive element that engages customers in a unique way. By pressing the "Get Cookin'" button, the display comes to life, with red eyes appearing, hickory-scented smoke emanating from the boar's nostrils, and boar sounds filling the air. This attention-grabbing feature creates an immersive and memorable experience, leaving a lasting impression on customers and reinforcing the brand's rugged and flavorful identity.